CALL FOR ENTRIES - ADERG 2019
The Call for Entries for ADERG 2018 is now available here.
MATERIAL SUPPLY - ADERG 2019
All material should be supplied using the ADERG template which will be available soon..
FOR TERTIARY INSTITUTIONS
If your institution is not included in the ADERG Graduate Showcase, and you would like it to be, please download the Call for Entries or contact the Publisher (see below).
If your institution offers creative arts courses and is not in the ADERG Directory, please contact the Publisher (see below).
If you need a copy of the Call for Entries emailed to you, or if you any queries relating to ADERG participation, please contact the Publisher either by email or via the Feedback page (opens in new window).
03 9755 3055
In November 2018 we surveyed Career Advisers and Teachers to update ourselves on:
1 - How they use the ADERG book in general
2 - How they use it in relation to social media and online media in general.
Some of the responses confirmed our long-held beliefs while others showed that ADERG is truly integrated into the course selection process.
DOWNLOAD THE RESULTS
MARKETING NOTES FOR TERTIARY INSTITUTIONS
WHY ADERG IS AN ESSENTIAL PART OF YOUR MARKETING PROGRAM
The Art & Design Education Resource Guide (ADERG) is published in early July each year and is the only medium that focuses solely on the creative arts subjects offered at Australian tertiary institutions. As such it has become the industry standard reference, and we have been told by many people that they regard ADERG as the 'bible' in this area.
It was first published in 1983 as a special issue of Design World magazine. Since then it has grown in stature and in 1994 became a stand-alone publication. Since then it has become firmly established as the standard reference for creative courses at tertiary institutions.
A complimentary copy is sent to every Australian secondary school (government and private) that includes Years 11 and twelve. It is addressed generically to the Careers Adviser.
In addition, there is considerable interest from Art/Design teachers and Librarians who purchase additional copies. It is not unusual for a school to have as many as four copies.
A double-sided, full-colour A2 poster is included in every copy sent to schools. These are displayed around schools to announce ADERG's arrival to students.
The usual comment from Careers Advisers is that they love that the information is 'all in one place'. Nothing else comes close to providing this.
While we can't say how many students see the publication, it is surely a major source of information for perhaps 250,000 students each year. Of course, Careers Advisers are not specialists in the creative arts, and there are many changes from year to year. Thus they rely heavily on ADERG for current information.
We have conducted two annual surveys of Career Advisers and Teachers. The results, together with their comments, are available as downloads (see above).
While a comprehensive directory in itself is a valuable resource, for creative subjects, nothings beats pictures. The annual showcases of graduate work provide a honeypot that entices the students to imagine what they could do themselves. These pages add substance to the publication, making it hard to overlook.
We also make copies available to key people in the tertiary sector. This is important as it assists professional educators in keeping abreast of the state of art and design education.
The readership of each copy depends on where it is; in a school, a tertiary institution or home. While the readership per copy in a school is effectively a complete year's students, in the home it is likely to be all family members.
LOW WASTAGE FACTOR
Compared with 'regular' advertising media, ADERG has a very low wastage factor. Newspaper advertisements are fleeting and short-lived; outdoor advertising is usefully repetitive, but lacks detail; internet advertising relies on a serendipitous shotgun approach; trade shows are a good way to get to parts of a target audience, but are here today/gone tomorrow; ADERG gets right to the chalkface and is available and used over many months by the very people you need to know about the courses. Every copy finds a good home.
Social media? This is an integrated part of modern life, and ADERG is part of it. We expect the marketing executives at all Tertiary institutions to have a robust social media program, and with ADERG you have the perfect partner; the 'baseline' marketing tool upon which you can build your unique profile and actively seek out next year's intake. ADERG also has its own social media program.
ALL IN ONE PLACE
One of the most valuable aspects of ADERG is that all of the information is in one place. Every university or college has its own website, and the amount of information is quite daunting. ADERG puts all the information at the fingertips of Career Advisers and students in a very palatable format. The graduate showcase image-rich pages are the honeypot, while the directory contains all potential students need to know to make a decision and to take the next step in selecting what to study and where to study.